Mission

Our Mission is to realize our Vision as soon as possible by:

  • Constantly innovating and providing our customers with a wide range of high quality tyres at affordable prices
  • Delivering not just customer satisfaction but customer delight, by making customers’ joy in our products our ultimate measure of success
  • Continuously enhancing stakeholder value by expanding production, achieving strategic goals, pursuing marketing excellence and competitiveness
  • Creating global presence via partnerships and enhanced product portfolio
  • Further strengthening our current Leadership in Innovation, Quality and Diversification
  • Delivering on Corporate Social Responsibility and giving back to the Community

Vision

Our vision is to be one of the most admired tyre companies – not only in India but also across the globe.